UHM Group oversees and measures implementation activities, provides timely solutions to ensure that the plans are delivered on schedule and goals. Marketing and communication activities are continuously implemented and supervised by UHM Group to have a plan to adjust in accordance with reality, saving budget and creating sustainable effects. Accordingly, the criteria that the Marketing team of UHM Group carries out periodically monitoring include:
- Brand identity
- Conversion rate from readers to leads
- Conversion rate from lead to customer
- Interaction level
- Loyalty / customer retention
- Traffic website
- Order number
- The number of customers returning, or the number of people returning to the website
And from these data, each project will be evaluated and revised to develop a long-term strategy so that the project can develop more effectively.
