After reviewing and re-evaluating the effectiveness of the initial Marketing and Sales strategy. UHM Group will adjust and rebuild the Processes of a Marketing and Sales strategy in accordance with the Project standards and suitability.
Building a Sales and Marketing strategy
PERFORMANCE CRITERIA
- Product and service mechanics
Identify products in hotel business, identify the benefits that hotel products bring to guests, implement the main contents of the product policy.
- Segment and select the target market
Identify the needs of customers in each market segment to select target markets to help businesses deploy an appropriate marketing mix to meet the needs of visitors.
- Analysis and financial planning
To ensure a suitable Marketing budget and threaten high efficiency. It is necessary to have a detailed plan of each item of implementation, analysis and report on the effectiveness of activities to make timely adjustments.
- Competitiveness analysis
For a market with many competitors, analyzing the competitiveness of an enterprise accurately, specifically, the more it helps businesses to make plans, business strategies, products back in the right direction and suitable development. Competitiveness encompasses many factors and assessments are based on integrated resources including market, personnel, capital, products and other factors.
- Branding and communication strategy
Building and branding a hotel is offering customers the benefits they really need based on your strengths allowing you to deliver the benefits they need better than their competitors and Locate the brand in the minds of visitors.
- Building and organizing the promotion
Promotion is the effort of businesses to inform, persuade, remind and encourage customers to buy products as well as understand the products of the business to help sell quickly and many products.
- Monitoring, measurement and reporting
Monitoring and measuring implementation activities, providing timely solutions to ensure the given plans are on schedule and goals. Follow the original performance indicators to measure and evaluate each item.
