Based on the plan built from scratch, UHM Group operates the project according to the Marketing plan with clear and specific steps.
Accordingly, building and developing brands based on outstanding strengths compared to competitors, understanding customers and markets. Each UHM Group project will adjust the items and deployment time in the most realistic way. Whereby:
- Ensure brand identity
Branding is a prerequisite for success, each project needs to comply and develop based on the brand. UHM Group always ensures that in the process of operation, the brand element is always the priority, helping each project to impress customers, building a solid structure between customers and the hotel.
- Define the goals of building and developing a hotel brand
Each brand, when shaping its operation process, has a specific goal, which can be a 1-year, 2-year or 5-year plan. Therefore, in the process of operation, UHM Group helps customers deploy targeted marketing activities, towards specific goals and are always ready for immediate adjustments.
- Maintain the effectiveness of Marketing
Communication activities are items that need time to build and time to maintain, so not only developing communication, UHM Group also builds and strengthens it to keep the project current and new to customers. line.
