Based on the initial business strategy and plan, UHM Group will conduct a review of the business strategies that have been implemented to study the effectiveness, then develop new strategies to better suit the needs. project bridge.
All items should be carefully surveyed and evaluated to conduct adjustments and rebuild a Sales and Marketing strategy in accordance with the Project standards.
To understand and know the current and potential customers of the hotel. Understand market research methods (Registration form, Basic information about customers or hotels, Customer surveys) to gain useful information.
- Purpose of market research
- Know who the current and potential customers of the hotel are.
- How large and potential is the market.
- Where do tourists live?
- What products do tourists buy?
- Why do tourists buy hotel products?
- Do products and services meet what travelers really need?
- Is the service price commensurate with the quality and value for money?
- Are the advertising programs effective?
- What do tourists think of the hotel?
- Identify the research methods
- Observe.
- Experiment.
- Investigate.
- Making the registration form
- Must be presented beautifully, simply and easily for guests to fill out information.
- Include email address, date of birth.
- Store the registration card monthly and in alphabetical order.
- Ensuring the logic and showing management intent.
- Basic information about the customer or the hotel
- Compare basic information of guests with guests of other hotels.
- Searching on the Internet, at departments, tourist offices or retail travel agents can also provide a list of hotels in the region to compare.
- Making a customer survey
- You can poll with simple questions in the living room and ask guests to fill out information before leaving.
- Ask if guests are guided by travel agencies ?, introduce from previous guests, see your ad, if you see where?
- Make a list of 10 common answers for the month and compare them with the previous month and the year before.
