To ensure a suitable Marketing budget and threaten high efficiency. It is necessary to have a detailed plan of each item of implementation, analysis and report on the effectiveness of activities to make timely adjustments.
- Marketing budget management
- Manage expenses for advertising, promotions and other hotel activities.
- Coordinate with the finance department to check for late transfer fees.
- Coordinate with the finance department to determine the payment method after the end of the contract.
- Control profitability
- Assess the profitability of products/services, markets, customer groups, distribution channels.
- Understanding the above information helps to identify products and marketing activities to expand, cut costs or eliminate.