To understand and know the current and potential customers of the hotel. Understand market research methods (Registration form, Basic information about customers or hotels, Customer surveys) to gain useful information.
- Purpose of market research
- Know who the current and potential customers of the hotel are.
- How large and potential is the market.
- Where do tourists live?
- What products do tourists buy?
- Why do tourists buy hotel products?
- Do products and services meet what travelers really need?
- Is the service price commensurate with the quality and value for money?
- Are advertising programs effective?
- What do tourists think of the hotel?
- Identify the research methods
- Observe.
- Experiment.
- Investigate.
- Making the registration form
- Must be presented beautifully, simply and easily for guests to fill out the information.
- Include an email address, date of birth.
- Store the registration card monthly and in alphabetical order.
- Ensuring the logic and showing management intent.
- Basic information about the customer or the hotel
- Compare basic information of guests with guests of other hotels.
- Searching on the Internet, at departments, tourist offices or retail travel agents can also provide a list of hotels in the region to compare.
- Making a customer survey
- You can poll with simple questions in the living room and ask guests to fill out information before leaving.
- Make a list of 10 common answers for the month and compare them with the previous month and the year before.
