Identify the needs of customers in each market segment to select target markets to help businesses deploy an appropriate marketing mix to meet the needs of visitors.
- Market segmentation
- Divide the market into different parts by appropriate criteria.
- Identify specific characteristics and requirements in each market segment.
- Requirements of market segmentation
Market segments must meet the following requirements:
- Measurable;
- Accessible;
- Attraction;
- Possibility.
- Determining the target market
- Assess the attractiveness of market segments:
- Target market selection:
+ Focus on one market segment;
+ Market specialization;
+ Diversifying products.
- Conduct specialized marketing
+ Identify the specific market segment you want to penetrate;
+ Need to meet the needs of that market segment;
+ Need to focus marketing efforts on that market.
- Carry out market positioning
- Create unique and differentiated products from competitors.
- Making a difference in hotel personnel (quality of service, good training, etc.).
- Make a difference in the image.
- We need to use an effective market positioning strategy.
- Set up hotel reviews before preparing and implementing marketing plans.
- Propagating the location of the hotel.
- Effective market positioning
- Determining which specific markets are available.
- Know what those potential markets expect.
- Which marketing mix methods are needed to enter that market.
- Grasp the strengths and weaknesses of your competitors to target market segments like your hotel.
